"The notion that the customer is always right is even more true and relevant in the fast changing markets of today. Changes in market demand and industry changes require business strategy change... on a continuous basis. As said previously, the only thing that stays unchanged is change. And this is even so truer when it comes to market trends and changes in market. Value is in the eye of the customer, not business owners. If an entrepreneur can predict the taste of a customer, and changes in customer preferences, in advance, he or she will have a competitive edge over the competition. We need to accept the fact that business change will always be with us. We must deal with it when making business strategic decisions." - Michiel Jonker

Change in Market. This cartoon illustrates a company with a competitive business strategy. The business owner has kept a close watch on market trends and has changed his business and market strategy several times in the past so as to provide in the changing needs of his customers and to supply in market demand...