"Normally, entrepreneurs tend to think of business survival in terms of the effort that a business owner has to put in to make the most of his business opportunities and to minimize expenses. Risk management, as a methodology to cut (minimize) profit erosion, is ignored - to watch over your risks (business threats) is perceived as not practical and time consuming. This tendency to adopt short term and shortsighted solutions is the main reason for business failures and, of course, also created the global economic crisis we are experiencing right now." - Michiel Jonker

This cartoon illustrates the basics of business survival - an entrepreneur surviving by simultaneously profiting from his opportunities and mitigating his profit erosion risks (i.e. business risks threatening to eat the profits he made from pursuing his business opportunities).