- BUSINESS SURVIVAL CARTOONS -

SINGLE Cartoon:

"Profit protection planning as business survival tool" (SRV5)

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"What is profit protection planning? It is nothing else than business risk management - THE survival tool for companies. We have entered an era where entrepreneurs will have to focus on risk management to increase profit and survive rather than on short term profit solutions. The days of making quick money is something of the past. Only by considering your current and potential pitfalls in a deliberate manner (i.e. by performing risk assessments), you will be able to clearly identify the profit erosion agents in your company that can cause serious loss and damage." - Michiel Jonker

This cartoon illustrates the fact that without profit protection planning (risk management) chances of business survival are low. The two entrepreneurs are not able to identify the REAL risk they are facing due to their lack of control and risk management.