"I don't underrate your good intentions to provide your customers with quality services or products! You need to deliver high standards at all time. Your mission statement is important. In a manner of speaking, profit is not everything - though your mission statement and quality of services or products should eventually boost your profits! If you are not in it for the profit, you are running a social welfare organization!" - Michiel Jonker

This cartoon illustrates a business owner and his main business objective - namely to make a profit.