Business Opportunity & Business Risk

OPP1

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The two sides of business...

"A business venture is like climbing Mount Everest...

"The one side offers an opportunity to you. You can reach the top, thereby achieving business success, because you have pursued a profitable opportunity.

"The other side frightens you with the risk (possibility) of failure and bankruptcy!" - Michiel Jonker

Message: This cartoon illustrates the two sides of business, namely opportunities and risks...

"Business" is very much about opportunities. It is all about the identification of opportunities in the local and international market by an entrepreneur. The objective is always to make a profit in the end (i.e. to profit from the opportunities).

Unfortunately, it is not always the case when entrepreneurs deal with the downside of business opportunities - i.e. the other side of "Mount Everest", namely the inherent risks associated with the business venture. Business owners do not always plan to protect their profits!

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