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Market change (trends)... "The notion that the customer is always right is even more true and relevant in today’s fast changing markets. Changes in market demand and industry changes require business strategy change… on a continuous basis. As said previously, the only thing that stays unchanged is change – and this is even so truer when it comes to market trends and changes in market. "Value is in the eye of the customer, not business owners. If an entrepreneur can predict customers' taste, and changes in customer preferences, in advance, he or she will have a competitive edge over the competition. We need to accept the fact that business change will always be with us. We must deal with it when making business strategic decisions and writing our small business marketing plans." - Michiel Jonker Message: Change in Market. This cartoon illustrates a company with a competitive business strategy – the business owner has kept a close watch on market trends and has changed his business plan, marketing plan and market strategy several times in the past so as to provide in the changing needs of his customers and to supply in market demand... If you cannot open the full image: Please check your pop-up and firewall settings - these settings might prevent your browser from opening the full image. Type: JPG
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