Why you should read our Business Survival Manual
Benefits of this only one of its kind SME/SMB Survival Manual
Our business survival manual was designed with one purpose - for you to profit from it! You need this profit protection methodology to:
- Survive - i.e. so that you can protect your enterprise and don't go out of business; and
- GROW and SUCCEED - more than just staying in business, you will learn how to plan for and achieve business growth and success!
You are about to discover how to:
- PROFIT from your business RISKS!
We will show you in detail how to protect your profits against the negative financial impact of threats that you face (or are unaware of!); and in so doing maximizing your profits.
You will know how to rescue your profits by identifying and counteracting ANY type of business threat in- or outside of your business at strategic, operational, financial and legal levels, for example:
- Improper business planning
- Flawed business systems (e.g. ineffective and inefficient business processes)
- Errors - e.g. caused by you, your employees, or manual and computerized business systems
- Omissions - e.g. by you, your employees, or manual and computerized business systems
- Malicious acts - e.g. carried out by employees or customers
- Disasters - i.e. ranging from natural disasters to human made disasters to technical disasters
- Irresponsible behavior of employees
- Loss of key employees and knowledge - especially trained and experienced employees
- Non-compliance - e.g. disobedient employees, not complying with company policies or national legislation relevant to the business
- Ignorance - e.g. about national legislation and regulations relevant to your business
- Changes - e.g. market changes and changes in your competitive environment
These are only a few examples; the TIP OF THE ICEBERG! The list of business threats that can eat away your profits is ENDLESS.
In addition, you will also benefit in the following ways by reading our business survival manual:
- You will be in a better position to obtain financing (venture capital)!
No matter whether you already operate a business or plan to start one, you will be in a better position to obtain venture capital for your business by preparing a business plan in which you can show the bank or venture capitalist that
you have identified your business risks and...
how you are planning to deal with it!
It will prove to them that you are NOT only dreaming about business success, but that you are standing with both feet on solid ground by acknowledging the fact that you do face risks and that
you have identified countermeasures to...
protect their investment capital and your profits.
We will show you in detail how to calculate the:
- Negative financial impact of your business risks; as well as
- Cost of your countermeasures.
As a result, you will be able to motivate on a sound economical basis why you have decided to counteract or not to counteract certain business threats. You will be able to illustrate to your bank or venture capitalist that you have identified cost-effective countermeasures and that they will profit from it too!
- You will be able to improve your profitability - WITHOUT compromising your competitive advantage!
Sadly, many business owners maximize their profits...
only to compromise their competitive advantage!
In this course manual we are NOT advocating a solution aimed at short-term profit gains!
Our intention is to provide you with techniques to create a strategy of sustaining competitive advantage in the years to come, with your profits snowballing year after year. This means, among other things, that you CANNOT improve your business' profitability at the expense of your competitive advantage.
In the competitive business world of today, it is not so easy, for example, to just raise your price or cut essential expenses in order to make up for lost profits or to maximize your profits. Higher prices could slowly put you out of business and you have to make a financial outlay in order to conduct business, pursue your business opportunities, and generate sales.
Even marketing cannot always do the trick. As a matter of fact, ineffective and inefficient marketing could cost you a lot of money and erode your profits like nothing else.
(Note: We don't underplay the importance of marketing! Every one of us need to do serious marketing every day. However, it will NOT rectify other problems in your business! NEVER!)
Let us give you an example:
In our city there is a fierce battle between a few companies in a certain industry. One company, in particular, suffers a heavy loss of customers (and indirectly profits) - despite their aggressive marketing campaigns!
This is to a great extent due to their poor service. Their substandard service delivery can be attributed to poor training of their employees, poor planning, and many other factors.
One of their competitors, though, is expanding. Their prices are lower, they don't cut essential expenses, and they don't even embark on the road of large marketing campaigns!
How do they do it?
By reducing their business risks which are...
EATING THEIR PROFITS!
They do this by, for example, dealing with weak points in their service delivery systems, identifying and delivering on the real needs of current and potential customers, addressing ineffective and inefficient business processes, training their employees to deliver excellent customer service etc. etc. etc.
As a result, they:
- Protect the profits they generate (i.e. current profits - they will keep their current customers because of their good name in the market); and
- Protect their potential profits (i.e. sales income from potential, new customers who will come to them in future because of their good name in the market).
By implementing this solution and using these survival techniques, YOU will also be able to reduce YOUR business risks, which are threatening to eat your profits and close your doors forever!
You will be able to enhance your business' profitability WITHOUT sacrificing its competitive advantage. You won't need to compromise your business' competitive advantage by unnecessarily raising your price or cut essential expenses to be profitable. Instead, you will be able to increase your profits by protecting and improving your business' competitive advantage!
- Risk taking will be a less agonizing experience and you will be able to make better business decisions!
The weird thing about business opportunities is that RISKS are always part of the package. In order to benefit from your business opportunities, you need to...
deal with the risks coming with it as well!
Usually this is a stressful experience for most entrepreneurs!
By implementing this solution and using these survival techniques, risk taking should become a less frightening event for you!
You will be able to seize business opportunities whilst knowing the inherent risks, what your risk appetite is, and whether the inherent risks are exceeding your risk appetite or not.
Since you will know how to profit from your business risks, you will start to enjoy pursuing your business opportunities! Consequently, you will also be in a better position to profit from your business opportunities!
- You will be in a better position to franchise your business idea!
Before an entrepreneur is able to franchise his/her business idea, one of the requirements is that he/she must standardize, in detail, the policies, procedures, systems and structures of the business. By implementing this solution and using these survival techniques, you will know exactly how to do that.
- You will be FREE to pursue whatever interest you want to!
Many entrepreneurs feel that a business owner should be in a position to leave day-to-day activities in the hands of his/her managers and employees.
Yes, that a business owner may even enjoy the luxury to leave his/her company for a while in order to pursue something else - from starting a new business venture and socio-economic projects to pleasant vacation trips.
Unfortunately, many entrepreneurs can't do this because they fear, and rightly so, that things will go wrong in their absence and that they will...
LOSE PROFITS!
This is usually due to their lack of adequate business strategies and systems which should provide them with the needed assurance that their personnel will be able to manage ALL situations (including events that could affect their businesses negatively)!
Fortunately, though, by implementing this solution and using these survival techniques, you should eventually be in a position to afford this luxury!
You will be FREE to leave your business in the hands of your staff while pursuing other interests - and while your business is still making a profit AND your profits are protected at the same time!
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Your employees will KNOW how to PROTECT your PROFITS! |
One of many problems a business owner has to face today is that his/her employees don't know what events, actions, decisions and situations have or could have a negative financial impact on his/her business.
As a result employees regard negative events, actions, decisions and situations, considered by the owner as dangerous, INDIFFERENTLY. They do NOT consider it harmful and consequently do nothing about it (e.g. they don't report it to their managers or the owner).
By implementing this solution and using these survival techniques in your business, your employees will be trained to recognize events, actions, decisions and situations which eat your profits and will know how to handle or report it.
In other words, your employees will be risk aware - knowing exactly what YOU consider as dangerous to your business. You will have the confidence that your employees are trained to protect your profits on your behalf!
We can go on and on, naming all the benefits of PROFIT PROTECTION PLANNING. Yet, we have learned that worth is in the eye of the business owner! How much worth do you place on your business? Obviously, it will differ from owner to owner. Nevertheless, if you:
- Want to avoid business failure as far as you can;
- Want to protect your business;
- Want to achieve business GROWTH and SUCCESS;
- Are passionate about your business;
- Enjoy being an entrepreneur; and
- Want to maximize your profits
... then you need to get your nose into our business survival manual today so that you can start implementing next week what high growth SMEs practice every day!
Let us remind you: You are NOT in good company; many of your neighbors (other SMBs) have already been laid to rest in the SMB graveyard, and many will still end up on the undertakers' funeral list in the days to come - no matter whether they are business start ups, facing enormous problems in their businesses or experiencing gigantic growth right now!
So, if you don't want to become part of the failure statistics and want to GROW and SUCCEED... you urgently need to do serious profit protection planning!
You need to take our SURVIVAL KIT with you on your journey to business growth and success, or the dangers will eat your profits alive!
Glancing at the SME/SMB cemetery, we can only reach one conclusion: It is really dangerous out there!
By practicing profit protection planning in your business,
YOU will definitely be in a position to...
MAXIMIZE your chances of BUSINESS GROWTH and SUCCESS!
Go back to discussion (our special offer to you)...
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